Start Up Web Solutions

12 Reasons You Need a Website

In times of economic difficulty it’s easy to start chopping marketing budgets. However we believe being on the web is an ideal solution to survive hard financial times, not a budget item to cut. Simply put, having a web site is more important now than ever before.

Here are some reasons why:

• The web is now expected

  More and more people, businesses and organisations are using the web to find information about services and products. Not having a website in this age is like not having a telephone.

• The web is cost effective

  A typical website costs roughly the same as one large advertisement in a daily newspaper. A newspaper has a limited lifetime, whereas a website is much longer term.

• The web builds awareness of your message

  People use the web to discover and speak about services or products whether you have a website or not. Using the web, you make yourself visible and can engage with the community.

• The web adapts and grows with you

  Using a Content Management System, you can build content over time. A website is organic in growth, not fixed and once-off like other traditional media.

• The web is timely

  You can keep a website up-to-date far more frequently than traditional media. You can test and adapt your message daily, if need be.

• The web is measurable

  Using traffic analysis, you can get a clear idea of the visitors to your website, and what they view. No other medium shows you results in such detail.

• The web is improved communication

  Using the web, you can engage in direct conversations with your potential and existing clients and build a stronger, more informed community.

• The web reduces customer service costs

  How much of your time is taken up answering typical questions? Your website can answer these in more depth and with better results, at any time, over and over and without the costs.

• The web is targeted

  Using the web you can promote yourself within your borough, city or region, or you can reach out to a global audience. The web is a dream for everyone who needs to connect.

• The web works while you sleep

  The web is 24 hours, seven days a week. Your organisation, office or shop isn’t. Why stop marketing for growth at the end of your day?

• The web is faster

  Using blogs, email newsletters, online promotions and fund-raising campaigns means instant communication and quick results, unlike the time lags of direct mail, press advertising and other traditional platforms.

• Your competition is on the web already

  If you don’t have a website, your competition certainly does. Why not give yourself a chance and level the playing field?

It’s time to embrace the web!

If you currently require a new website or have a website that needs embracing, get in touch with us or your regular web company.

Thanks and respect to Bam Creative of Australia for the inspiration.